How to Charge LIVE!

Learn how to start charging for your advice and build a six-figure planning business.

 

 

APRIL 22-23, 2024 | FRANKLIN, TENNESSEE

Reserve Your SeatSchedule A Call
Exclusive Offer

save $1,500 when you buy your seat

With every purchase of a How To Charge LIVE seat, you will receive the How To Charge Online Program for free, a $1500 value.

Program Results

We guarantee that you will increase your planning revenue after coming to this event. When you implement our system, you will attract and convert more prospects. In addition, you will have the framework in place to build and deliver a great financial plan.

Avg. planning fee for those that have never charged a planning fee before

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Avg. closing % for those who pitched a financial plan

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Graduates who would recommend the program to others

Seats available

Reserve Your Spot

Join Sten Morgan and his team at his beautiful offices just outside of Nashville, Tennessee, to learn their strategies to find ideal planning clients, run effective strategy meetings, quantify the value of your advice to prospective clients, price your plans appropriately, deliver on the planning ideas and make renewal conversations easy.

$3,000.00

If you have a discount code, enter it in the “coupon code” box on the checkout page. 

**EAN and EAN+ Members contact us to get your coupon code

For any advisor wanting to get paid for their time

This two-day live event is for advisors who want to learn our system to get paid for their time and advice.

Sten and his team will equip you with their strategies to find clients, run effective strategy meetings that show the value of your advice to prospective clients, price your plans appropriately, deliver on the planning ideas, and make renewal conversations easy.

Testimonials from Our Attendees

The HTC online program was great, and the in-person instruction pushed me over the edge to finally start charging for my time. 

– Steve

I didn’t know anyone coming into the event, but the collaborative nature of the event allowed me to meet dozens of like-minded advisors.

– Tiffany

I was worried about being away from my office for two days, but what I learned was worth 10X what I paid.

– Mike

We paid to bring six members of our team, and the event paid for itself in less than one month. 

– Gavin

I learned everything I needed to know to start charging for my time and ideas in less than two days. 

– Bill

The meeting space was beautiful, and Sten’s staff is awesome. The catered local food and a few other unexpected personal touches made the event even more enjoyable.

– Josh

Prospect like an Elite Advisor

Referrals aren’t enough to keep your business going. You need to find and get meetings with ideal prospects. 

At HTC LIVE you’ll learn how our Targeting Strategies method of prospecting that will put you in front of prospects that you know you can help, and that will want to meet with you. No more chasing uninterested strangers. 

EVeNT AGENDA

Day 1

8:30am

Know Your Value
The foundation of how to charge for your advice is understanding that your wisdom, experience and ideas have a higher value than the products you sell.

 

9:30am

What do You do?
Over 95% of advisors struggle to answer this question well. You will learn five effective and unique ways to answer this question that will lead to more prospects and more business.

 

10:15am

Lead with Ideas
Ideas are the fuel to financial planning, so you will learn where to get great ideas and who can teach them to you with little to no cost.

 

11:00am

Whiteboarding Concepts & Strategies
Knowing how to effectively whiteboard will separate you from 95% of advisors. Your clients will understand the actions they need to take and share ideas with other prospects.

 

12:00pm

Lunch & Pictures
Enjoy some local Nashville food and get your headshots taken by a professional photographer.

 

1:30pm

Quantify Value & Create Urgency
Prospects become clients when they understand the value of your ideas and the opportunities they’re missing out on by not working with you.

 

2:45pm

Service Elements & Pricing Plans
There are nearly 20 ways you can serve clients when they engage in financial planning. You’ll learn what they are and how to price those services in light of the value you provide.

 

3:45pm

Case Study Collaboration
This is usually the highlight of the event for attendees. Along with other attendees, you’ll take client information, illustrate planning ideas as if you were presenting them, then choose what fee you would charge for the plan. 

 

5:00pm

End of Day 1
You can enjoy dinner at one of many nearby restaurants or head into downtown Nashville to visit one of the most popular destinations in America.

 

Day 2

8:30am

Targeting Strategies
Learn how one or two strategies applied to specific groups can lead to elite prospecting opportunities.

 

9:30am

Service Calendar
Most advisors new to charging for their advice aren’t clear on how they’re going to serve a client for the full calendar year. In this section, you learn the many things you will do to serve them.

 

10:30am

Break
Enjoy your favorite drink while on break. We promise.

 

11:00am

Team Q&A + Goals

You’ll have plenty of time to ask Sten and his team questions so you go home ready to implement everything you learned at HTCL.

 

12:00pm

Lunch
Before you head home, enjoy some more local Nashville cuisine.

The Process

Travel Details

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Dates & Times

April 22, 8:30am-5pm CT
April 23, 8:30am-1:00pm CT

Event Location

6700 Tower Circle, #310
Nashville, TN 37067

Airport

Nashville, TN 
30 mins from event

Hotels

Drury Plaza Hotel

.7 Miles from Event
1874 West McEwen Drive
Franklin, TN 37067

Free Headshot Session

At our event, you’ll receive multiple headshot photos from a professional photographer. You can use these in your marketing materials and have 100% ownership of the images.

The HTC Live Event will earn you 5 CE credits at no additional cost. After receiving your CFP ID#, we will submit your attendance to the board on your behalf.

Upon completion of the online program, you will earn 7.5 CE credits and a completion certificate.

Exclusive Offer

save $1,500 when you buy your seat

With every purchase of a How To Charge LIVE seat, you will receive the How To Charge Online Program for free, a $1500 value.

Seats available

Reserve Your Spot

Join Sten Morgan and his team at his beautiful offices just outside of Nashville, Tennessee, to learn their strategies to find ideal planning clients, run effective strategy meetings, quantify the value of your advice to prospective clients, price your plans appropriately, deliver on the planning ideas and make renewal conversations easy.

$3,000.00

If you have a discount code, enter it in the “coupon code” box on the checkout page. 

**EAN and EAN+ Members contact us to get your coupon code

Have a question about the event?

Schedule a 20-minute session with a member of our team.