Episode 79. Scale or Customize? How to grow your financial planning business

Sep 1, 2023

The Balance of Custom and Scalable: We explored the myth that personal touch is lost when a business scales. It’s possible to maintain an outstanding client experience while growing a successful business. The key lies in building systems that can handle increased demand without relying on temporary fixes.

The Power of Scalable Systems: You can build scalable systems if you define who you serve and how you serve them. 

The Role of Personnel in Scaling: Adding team members should be a multiplier for your business. As you grow your team, delegate tasks and create space for higher-quality actions. Remember, each new hire should ideally bring your company a 5 to 10 times return on investment.

The Importance of Clarity and Accountability: Many advisors need help with quantifying the value of their advice. By clarifying your practice and the value you deliver, you can right-size your practice, cut out unnecessary tasks, and scale. Surround yourself with coaches and advisors who are better than you to course correct and think differently.

The Mindset of Possibility: Adopt a mindset of possibility and learn from others who have successfully scaled their businesses. Even if your firm generates $400,000 a year and feels busy, it may only be two hires away from becoming a $2 million firm.



To your success
Sten J. Morgan, CFP®, ChFC®

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